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How Coca-Cola Helped Shape the Santa We Know Today
Did you know Coca-Cola played a big part in creating the modern image of Santa Claus? Here’s the story behind it.
Oct 23, 20242 min read


How Old Spice Went from Dad Jokes to Viral Sensation
Old Spice was your grandpa’s deodorant… until a guy on a horse changed everything. Here’s how one wild campaign brought it back to life.
Oct 23, 20242 min read


How Red Bull Invented a Sport to Fuel Their Brand
Red Bull didn’t just sponsor extreme sports—they created their own! Here’s how they turned marketing into adrenaline-fueled action.
Oct 23, 20242 min read


How Blue Became a Symbol of Luxury
Tiffany & Co. turned a single colour into a global symbol of elegance and exclusivity. Here’s how they did it.
Oct 23, 20242 min read


How Apple’s “Think Different” Saved the Company
Apple was on the brink of collapse in the ‘90s—until a bold campaign turned everything around.
Oct 23, 20242 min read


How a Murderer’s Last Words Inspired Nike’s Most Iconic Slogan
Nike’s legendary “Just Do It” campaign came from an unexpected source. The dark origin behind the slogan might surprise you.
Oct 23, 20242 min read


How KIA’s Rebrand Took Them from Budget to Bold
KIA went from a budget-friendly option to a brand associated with sleek design and innovation. Here’s how a fresh look changed everything.
Oct 23, 20242 min read


How a Hidden Arrow in FedEx’s Logo Changed Everything
There’s a hidden gem in the FedEx logo—one that says more than you might think. Let’s dive into this brilliant design choice.
Oct 23, 20241 min read


How a Small Burger Chain Outsmarted Burger King
Ever wonder why Burger King is called something else in Australia? Here’s the unexpected story of how a little trademark saved the day.
Oct 23, 20242 min read
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